Product Manager - Customer Engagement & Martech
Location: Risskov, Aarhus (DK) - Full-time
At Kvik, we are continuously strengthening how we engage with customers across the entire lifecycle, from the first inspiration to long-term loyalty.
To support this journey, we are looking for a Product Manager - Customer Engagement & Martech who can turn customer data and insights into personalized experiences and measurable business impact.
In this role, you will help shape how Kvik uses customer data, marketing automation, and lifecycle communication to create more relevant customer experiences and drive conversion across our digital channels.
You will own and develop key parts of Kvik’s customer engagement and Martech ecosystem, working with platforms such as Tealium (Customer Data Platform) and Agillic (Marketing Automation) to activate customer data and deliver personalized communication across channels and touchpoints, including our customer universe MyKvik.
You will join our Digital & E-commerce team, consisting of several specialists across digital product and development, e-commerce, and performance marketing. We collaborate closely across Digital, Marketing, IT, and Commercial teams, and work with colleagues across several international markets.
You will report to the Digital & E-commerce Director and play an important role in strengthening Kvik’s digital capabilities and customer engagement strategy.
The position is based at our office in Risskov, Aarhus.
Your impact
Customer engagement and personalization are becoming increasingly important drivers of growth at Kvik.
In this role, you will help shape how we use customer data and marketing automation to create connected and personalized customer experiences across the entire lifecycle.
You will play a key role in transforming data into meaningful customer communication and enabling smarter segmentation, stronger lifecycle engagement, and more personalized interactions across our digital channels.
Your work will directly influence how we convert inspiration into customers, strengthen customer loyalty, and increase lifetime value through smarter use of customer data and automation.
You will also contribute to the continued development of Kvik’s Martech ecosystem, ensuring that customer data, marketing platforms, and digital touchpoints work seamlessly together to deliver personalized customer journeys across channels and touchpoints.
Your responsibilities
You take ownership of defining direction, shaping strategy, and ensuring strong execution.
Customer data & segmentation
Develop and strengthen our unified customer view through our Customer Data Platform (Tealium) and ensure customer data is structured, activated, and used effectively across channels and touchpoints.
Customer journeys & marketing automation
Design, build, and optimize automated lifecycle journeys, with a strong focus on email marketing and marketing automation through Agillic. Continuously analyze performance and improve engagement and conversion.
Customer lifecycle & loyalty
Support the development of customer lifecycle programs and loyalty initiatives that strengthen customer relationships and increase lifetime value through our customer universe MyKvik.
Lead nurturing & conversion
Work closely with marketing and sales teams to improve lead nurturing, qualification, and conversion throughout the customer journey.
Personalization & digital growth
Enable online growth through data-driven personalization, targeted communication, and campaign optimization. Monitor and improve key KPIs such as conversion rate, cart abandonment, and average order value.
Your first priorities
During your first 6-12 months, you will focus on:
Taking ownership of strengthening segmentation and data activation through Tealium CDP
Defining and optimizing email marketing and lifecycle journey strategy in Agillic
Developing and scaling automated customer journeys across the full customer lifecycle
Improving lead nurturing and customer engagement across digital touchpoints
Driving personalization and conversion initiatives across kvik.com
Contributing to the development of Kvik’s customer engagement and Martech strategy
What you bring
3-5 years of experience working with Marketing Automation, CDP or similar customer engagement platforms
Hands-on experience with email marketing, lifecycle communication, and marketing automation
Strong analytical capabilities and the ability to translate data into actionable insights and improved customer experiences
Experience with customer lifecycle marketing, segmentation, and personalization
A strategic mindset combined with a hands-on approach - comfortable defining direction, building a strong roadmap, and executing initiatives
Experience working in environments where marketing, technology, and data intersect
Strong collaboration skills and the ability to drive digital initiatives across teams and stakeholders
A curious and pragmatic mindset, with the confidence to challenge existing ways of working
Experience with Agillic, Tealium, or similar Martech platforms is considered an advantage.
Preferably, you hold a degree in Digital, Marketing, Business, or a related field.
As we work across international markets and teams, professional English skills (written and spoken) are required
What we offer
A key digital role
A role with significant ownership and the opportunity to influence how customer engagement and Martech capabilities evolve at Kvik.
Strong collaboration
You will work closely with skilled colleagues across Digital, Marketing, IT, and Commercial teams, both locally and internationally.
Modern digital platforms
The opportunity to work with modern customer data and engagement platforms and shape how they create business value.
A world-class workplace
We are a certified Great Place to Work (score: 92% in 2025) and featured on the Fortune World’s Best Workplaces™ list (#64 in Europe, 2024). Our ambition is to keep growing — and keep getting better.
Attractive employee benefits
We offer a range of attractive employee benefits, including a delicious canteen scheme (with breakfast), an attractive pension package, and comprehensive health insurance.
Flexibility and strong collaboration
We prioritize a strong culture where we meet physically to collaborate and spar with each other. Therefore, we expect your primary base to be the office in Risskov at least 4 days per week, while naturally offering flexibility to work from home when needed.
Practical information
Please submit your application and CV as soon as possible using the link below. We review applications continuously and will close the position once we have found the right candidate.
If you have any questions, feel free to contact:
Henrik Gerner, Digital & E-commerce Director
+45 41 21 89 10
Del på:
Region:
- Region Midtjylland
Jobtype:
Fast
Arbejdstid:
Fuldtid
Arbejdsdage:
Dag
Ansøgningsfrist:
08-04-2026
Tiltrædelse:
Efter aftale
Arbejdssted:
Risskov
Yderligere oplysninger fås hos:
Henrik Gerner
Mobil: +45 41218910
Hjemmeside:
http://www.kvik.dkKontoradresse:
Stentoftvej 1 7480 Vildbjerg
